Language in International Business : The Multilingual Reality of Global Business Expansion (R. Piekkari D. Welch, L. S. Welch, novembre 2014)

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Última actualización: 30 Enero 2024

Language in International Business : The Multilingual Reality of Global Business Expansion

Rebecca Piekkari Denice Welch Lawrence S. Welch

28 novembre 2014

Edward Elgar Publishing

Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm. More ...