Source: Usability.com, January 30th 2012
For at least a decade, global companies have pursued online regionalization policies with varying degrees of commitment and enthusiasm. Radical contraction in the world economy has injected a far greater sense of urgency into that pursuit, however, as global players rush to create content in local languages and build a user experience relevant to local cultures. So why is localized content so much more important in tough economic times? Read more...